It's called "loud budgeting." He wasn't explicit about his definition of "loud budgeting," but suggested it involved being vocal with your friends about choosing to live frugally. Battle said on TikTok that loud budgeting was the opposite of "quiet luxury," which blew up in 2023 after also being popular during the Great Recession. AdvertisementBattle said in one of his TikToks that he thought "loud budgeting" was "more chic" and impressive than "quiet luxury," later adding that while quiet luxury is about "idolizing celebrities," who are often associated with the trend, "loud budgeting is about the everyday person." Now, it seems "loud budgeting" may go a step further, redefining success and coolness to mean saving your money, rather than spending it.

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Persons: —, It's, Lukas Battle, I've, one's frugality, Libby Brooks, Yuval Shuminer, isn't Organizations: Service, Business, BI Locations: TikTok